Archive for September 2011
Facebook Page Owners See Triple Digit Growth in Engagement with Booshaka
San Francisco – September 8, 2011 — Booshaka, the relationship marketing platform that helps Facebook page owners find and reward their most valuable fans, announced today a new product line for small businesses, brands and agencies.
The new Booshaka product line includes:
- Facebook Rewards – The first rewards platform that enables page owners to recognize high value fans and contributions with perks and gifts.
- Top Fans Pro – An advanced version of the popular free fan leaderboard that offers management, date customization, and spam identification.
- Newsfeed Optimization – An analytics package that helps measure and improve the strength of fan relationships. By focusing on active contributors and quality interactions, page owners can grow their true reach and get more visibility in the Top News Feed.
- User Segmentation, Profiling and Targeting – A big data insights solution that ranks and graphs the activity of a page community as it relates to the Facebook universe. The data can be used to develop a social strategy, improve and focus a media plan, identify key influencers and engage the right customers.
Booshaka offers the fan leaderboard at no charge to help brands get started with the platform. Customers can upgrade their efforts with paid versions ranging from $29 a month up to $2,000 a month.
The Booshaka platform is already being utilized by thousands of businesses and brands including musicians Lady Gaga and Justin Bieber, NASCAR driver Jeff Gordon, Presidential candidate Jon Huntsman and consumer electronics company Vizio.
The Backplane, a stealth startup working with leading influencers, has successfully utilized the platform to improve the health of both Lady Gaga and Justin Bieber’s Facebook communities. “Booshaka’s spam identification technology has given us the ability to quickly find harmful behavior and remove it, so that the real fans can participate,” says Matt Michelsen, CEO of The Backplane. “Within the first hour of using Booshaka, we were able to block 150 spammers and remove over 340,000 offending actions.”
ONEHOPE, a national wine company, has deployed the platform since April and has seen triple digit growth in engagement within their community. “Booshaka’s analysis of our Facebook page has given us an objective way to monitor and recognize our biggest supporters,” says Jake Kloberdanz, CEO of ONEHOPE. “With Booshaka, we’ve seen advocacy spike in our community that has translated into a 60 percent increase in sales off our Facebook page.”
Erik Ober, CEO of Booshaka, says “Businesses are still trying to quantify the value of social media. Just as consumers have utilized Facebook to strengthen connections with friends and family across the world, businesses should also be capitalizing on social to develop meaningful relationships with their customers. Our aim is to help brands go beyond fan acquisition and content management, and maximize community engagement and advocacy.”
Booshaka simplifies relationship marketing for brands and businesses by making sense of large amounts of social data and providing easy to use software-as-a-service solutions. Booshaka combines the social graph, social actions and game mechanics to turn Facebook fans into active brand evangelists.
Booshaka can be found at www.booshaka.com.